Ashley Riddle Williams

Savannah College of Art and Design × Pantone × Marriott Tribute Portfolio

Bringing the Language of Color to Life

How do you introduce a university's creative legacy to an influential new audience—without saying a word about admissions?

Pantone Pantry answered that with a three-brand partnership turned cultural platform: immersive pop-up installations at Savannah's Alida Hotel that put SCAD alumni work at the center of a global color moment.

Coral Pantone Pantry installation with luggage cart, rotary phone and a Tribute Portfolio sign
01

The Context

For Savannah College of Art and Design, I brought together Pantone and Marriott's Tribute Portfolio to create Pantone Pantry, a series of immersive pop-up art installations at Savannah's Alida Hotel. I used the partnership not simply as an event, but as a platform to celebrate SCAD's creative legacy, showcase alumni talent, and introduce the university to an influential new audience.

02

The Idea

Turn a hotel activation into a cultural platform and stage for SCAD's creative legacy.

03

The Details

Pantone Pantry preview invitation animation
3
Iconic global brands
8
Featured SCAD alumni artists
15
High profile media guests
04

The Impact

11M+
Estimated potential audience
2M+
Confirmed reach
90K
Confirmed Instagram Story views
The Pantone Pantry exterior with a colorful Savannah mural
05

The Publicity

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