Areas of Work

Digital That Delivers

Translating brand strategy into intuitive, compelling digital experiences that work better for both customers and the business.

Digital is where the brand promise is tested. Site experience, content systems and acquisition designed together, so the journey feels considered end to end.

Selected proof

Woman in a wrapped towel seated before a backlit mirror in a veined marble bathroom

Kallista + Robern / Kohler Co. · Digital Transformation · UX Leadership

Turning Enterprise Complexity Into One Coherent Digital Experience

Leading the brand side of a $1M+ digital transformation—consolidating two product businesses, ~7,000 SKUs and an enterprise technology stack into one approved, development-ready experience.

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Residential interior where layered architectural and decorative lighting shapes the room

Visual Comfort & Co. / Circa Lighting · Digital Strategy · Sales Enablement

Translating Architectural Lighting Into a Compelling Sales Story

A customer-facing digital experience that turned complex architectural-lighting expertise into a clear visual narrative—and an evergreen sales-enablement tool.

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Framed abstract figure study and alabaster lamp on a burl wood chest

Visual Comfort & Co. / Circa Lighting · Content Strategy · Designer Partnerships

Building a Content Engine for Scaled Growth

A scalable editorial franchise built around designer point of view and sense of place—a repeatable content engine across showroom markets.

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Chandelier above a white staircase seen through dark pocket doors

Visual Comfort & Co. / Circa Lighting · Affiliate · Acquisition

Building a New Growth Channel Through Design Influence

An affiliate channel built from inception into a $15M annual revenue contributor inside the brand voice.

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